Selling two new construction townhomes is a different kind of task when the calendar works against you. Both units came to market during the early weeks of January 2026, when much of the buyer pool was still traveling, inboxes were quiet, and serious real estate conversations hadn't yet resumed after the holidays. Layered on top of that was a broader market still wrestling with interest rate uncertainty. Buyers who were genuinely interested were also genuinely hesitant, waiting to see which direction rates would move before committing.



There was also a subtler challenge worth acknowledging: by the time 2212 Gates Avenue came to market, we had already sold four comparable units with the same builder, Ioda Construction. That familiarity is an asset, but it also creates its own risk. When a process feels routine, complacency can quietly creep in — and in a market this tight, every detail still matters.

Rather than waiting for the holiday fog to lift, we launched Unit A first while it was fully staged and began holding it open immediately. That created a live, active showcase we could point buyers toward, and critically, it gave us a way to show Unit B at the same time without it ever being on the market.



While Unit A was listed and open, we were walking serious buyers through Unit B unstaged, framing it as available and giving them early access before it hit the MLS. By the time Unit A removed contingencies and the staging moved to the back unit, there was already a pool of buyers who had seen Unit B, had time to sit with it, and were ready to come back with fresh eyes once it was fully presented.



That sequencing meant Unit B launched with built-in anticipation. Buyers who had missed Unit A had a second chance. Buyers who had already previewed Unit B came back motivated. And the staging transfer kept the presentation tight without any gap in momentum between the two closings.

Unit A sold within a week of hitting the market at $2,265,000. Unit B followed shortly after at $2,295,000 — supported by the demand pipeline Unit A had already built. Both closings came in at prices that satisfied the builder, with no extended market time and no concessions to the holiday conditions that might have slowed a less structured approach.



The prior experience with Ioda Construction didn't make this easier — it made it smarter. Knowing the product, the buyer profile, and the builder's process allowed us to run a tighter, more deliberate campaign than would have been possible with a new relationship. The results reflected that.