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    SOLD

    705 2nd Street

    Hermosa Beach
    CA
    90254
    Asking Price:
    3,190,000
    Sold Price:
    4 Beds
    4.5 Baths
    2,831 Sqft

    Real story. Real result.

    Strategic Adjustments = Immediate Impact | New Construction

    Turning a new-construction listing in a lingering market into a smooth, timely sale through thoughtful refinements.

    The Challenge

    The front-unit, new-construction townhome entered the market during a period when similar properties were taking significantly longer to sell. While buyers consistently responded positively to the home’s design, finishes, and overall quality, many expressed hesitation around proximity to neighboring homes, an increasingly important factor for today’s buyers seeking privacy, even in walkable coastal neighborhoods. The challenge was to overcome market hesitation without overcorrecting or disrupting the home’s modern aesthetic.

    Our Strategy

    Rather than waiting for market conditions to shift, we worked closely with the builder to make strategic, buyer-driven refinements:

    

  • Gathered real-time buyer and agent feedback to identify the core objections holding buyers back
  • Collaborated directly with the builder, who remained flexible and highly responsive throughout the process
  • Implemented subtle privacy enhancements, including added foliage on the front and primary balconies
  • Maintained the home’s architectural integrity while addressing buyer concerns in a meaningful way
  • Repositioned the listing confidently, signaling responsiveness and intention to the market
  • The Result

    The impact was immediate. Once the privacy enhancements were completed, buyer engagement shifted noticeably, with more serious interest and stronger momentum. Within days, we accepted an offer and moved into a smooth, efficient escrow. What began as a property navigating a slower market turned into a successful sale through collaboration, adaptability, and precise execution, demonstrating how small, thoughtful changes can drive meaningful results.

    More Stories. More Results.

    view all
    Sold

    Finding Success in a Challenging Market | New Construction

    See how persistence and strategic follow-up led to the successful sale of a new-construction Hermosa Beach home—despite ...
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    Winning a Competitive Oceanfront Condo | Buyer Representation

    See how we helped out-of-state buyers secure a coveted oceanfront condo amid multiple offers—fast action, strong terms, ...
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    Sold

    Strategic Adjustments = Immediate Interest | New Construction

    See how strategic, buyer-driven adjustments helped sell a new-construction Hermosa Beach townhome quickly, despite a slo...
    View Listing
    Sold

    High-Demand, Tenant-Occupied Sale | Out-of-Area Seller

    See how we sold a tenant-occupied Venice home for $205K over asking with only one showing window—17 offers, full coordin...
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    Your Home Is More Than A Zestimate.

    We blend local expertise, market timing, and buyer demand insights to give you a real number—one that’s rooted in experience, not AI guesswork.

    Estate Properties

    When you buy here, you're buying a lifestyle.

    Pujalet Real Estate

    1401 Highland Avenue, Manhattan Beach, CA 90266

    1401 Highland Avenue, Manhattan Beach, CA 90266

    Call Us:

    (310) 613-1690

    Message Us:

    [email protected]

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